I work closely with a team at Google called Unskippable Labs to study what people watch on the web. We've done experiments repurposing footage from existing commercials as well as creating commercials for fake brands and testing how viewers respond.
Unskippable anthem
This is an anthem film used to help explain the mission statement for Unskippable Labs.
THE EXPERIMENTS
Mobile Recut Experiment
Working with BBDO and Mountain Dew, we re-cut commercials to test what people would watch on Mobile versus traditional media outlets.
Google x Westworld
WestWorld wanted to expand upon the audience from season 1.
WONDER PILOT
CASE STUDY
“Emotional is the new Millennial”
Ads are frequently targeted based on the year you were born; are you Millennial? Gen X? Boomer?… But maybe there is something that knits audiences together more than the year they were born.
Version 1 - “Don’t”
Version 3 - “The Hunter”
Version 2 - “The Bottom Line”